Monday, October 20, 2008

Maybe if i was a fifteen year old girl, and it was 1998, and i had no taste.

Titanic’s Last Secrets

A Discussion of Ground Breaking New Evidence That Reveals
The Corruption Behind The Titanic’s Tragic Sinking


Who: Brad Matsen, Best-Selling Author, Titanic’s Last Secrets
What: A Discussion of New Evidence That Finally Reveals The Truth About The Titanic
When: October Through November, 2008


After 96 years, one vital question about the Titanic disaster remains: Why did the ship sink as quickly as it did? If it had remained afloat just three more hours (it sank in just over two hours!) , more than 1,500 lives could have been saved by incoming rescue ships. So what happened?

A historic deep sea dive has unearthed new evidence that could finally put this mystery to rest, when divers found two huge pieces of the ship’s bottom that had never before been analyzed. After reviewing the footage, the analysis seemed clear, and the truth has shocked the world with its implications.


Renowned deep sea writer and researcher Brad Matsen can talk about the events surrounding this massive Titanic secret cover-up, and in an interview would also discuss:


--How new research and ship archives show that the Titanic’s shipbuilders, Harland & Wolff, were aware the ship might not be fit for sea – but sent it to sea anyway
--The secret that Harland and Wolf managed to cover up for 96 years which caused the Titanic to sink extremely quickly, extinguishing any hope of a massive rescue
--The incredible secret: that the Titanic’s hull was WAY too thin for a ship of that size, the biggest ship ever built at the time, which caused the disastrous quick sinking to occur
--How the Titanic’s sister ships which were built at the same time as the Titanic – the Britannic and the Olympic – were found to have the same flaws…shown to be fixed AFTER the Titanic sank
--The enormous stakes at hand: if the world found out that the Titanic was flawed, J.P. Morgan’s White Star Line’s reputation would have been demolished – costing millions
--Other evidence that has corroborated this theory – and stunning reactions to it


The whole saga is unveiled in the new book Titanic’s Last Secrets (Oct. 2008) by author Brad Matsen, who collaborated with The History Channel’s Deep Sea Detectives to fully uncover the truth behind the Titanic’s enigmatic sinking in 1912.

The story of the Titanic has mesmerized the world for almost a century; speak with Matsen to finally unravel the biggest maritime tragedy of all time.


Brad Matsen is available for interviews in October-November, 2008.

To schedule an interview, or for more information, please contact Sam Glazer at 212-593-6403, or Glazers@plannedtvarts.com

Regards,
Sam

Monday, September 29, 2008

Rule #6: Let's not play that game.

I didn't ask for this press release.
Let's not pretend I did, m'kay?


"As promised, here is the press release regarding our other client who will also be attending HH Backer. Please let me know if you would like to setup a time to meet with both, either, or none!

We think these are both unique items that anybody in your audience will love!

Thank you again for your time!"

This is a joke, right?

1) This is a real product
2) This was really sent to me
3) They really expect us to cover it.

Is Your Dog Drinking Responsibly this Holiday Season?


Chicago, IL. – August 15, 2008 – As the holiday and gift-giving season quickly approaches, leading pet industry professionals will gather at the H. H. Backer 42nd Annual Pet Industry Christmas Tradeshow and Educational Conference to see and learn about the latest and greatest pet products. The tradeshow will take place October 3-5, at the Donald E. Stephens Convention Center, and 3 Busy Dogs will be a featured vendor at one of the booths where they will be showcasing their non-alcoholic beer and pretzels for dogs. Bowser Beer and the Spoiled Rotten Dog Treats are the newest pet novelty that is perfect for every dog lover alike.
H.H. Backer Associates Inc. is known for its trade magazines, trade shows, and educational conferences. If you are interested in new products, this year’s H.H. Backer show promises to be great. With more than 1,500 industry exhibitors to be featured this year, 3 Busy Dogs, the creator of Bowser Beer, will showcase their newly released Cock-a-Doodle Brew and the original Beefy Brown Ale, in addition to their Spoiled Rotten Dog Treats.

Bowser Beer is perfect for the upcoming gift-giving season for every dog owner. The actual 12-ounce beer bottles can be personalized with a picture of your favorite furry friend. This non-alcoholic doggy-beer is hops free which makes it completely safe. Bowser Beer also contains glucosamine, which improves mobility and reduces pain in older dogs and maintains joint health in younger dogs. And what is the perfect complement to a nice cold beer? Spoiled Rotten Dog Treats, the doggy version of our salty pretzels! These peanut-buttery pretzel nuggets are lightly coated with molasses for extra flavor. Both the Spoiled Rotten Dog Treats and Bowser Beer are available online for shipment to anywhere in the United

With more and more people treating their dogs just like their best friend, gift giving to man’s best friend is not uncommon. According to Petscorner.com, “63% of dog owners surveyed said they give their pets presents at Christmas.” With 3 Busy Dogs, giving Bowser Beer and Spoiled Rotten Dog Treats as a stocking stuffer is not only tasty for the pooch but fun for the owner.

H.H. Backer attendees who would like learn more about 3 Busy Dogs and their products are encouraged to visit them online at http://www.3busydogs.com. Interested media may arrange a personal interview with 3 Busy Dogs’ founders by calling (512) 514-6047.

Monday, September 22, 2008

I probably shouldn't draw this out any longer, right?

Got this miserable press release from Valerie pitching an "expert" in identity theft:

The five most fashionable ways an ID thief steals your identity or clones you — goes through your garbage, eavesdrops at ATM machines to steal credit card numbers, college students not shredding pre-approved credit card letters, impersonators that pose as salespeople with bogus companies to steal your credit cards, and targeting seniors (door to door selling).

I can offer victims and an ID theft expert to tell you how to be more savvy. Do ID theft prevention companies, such as LifeLock, really work?


And so i write back:
" Hi Valerie, interesting topic. Can you tell me why you think this fits on our show?"

And she replies:
Thanks for getting back to me. With identity theft being such a hot topic right now, I think your listeners can really benefit from what Chris Harris, President and CEO of One You Security, has to say. Chris can inform the audience of the most common ways that identities are being stolen today as well as offer tips on how it can be prevented.

Please let me know if you would be interested in booking Chris.

So i hit her back with:
"Again, i know it's a hot topic, but we have a very specific editorial mission and i'm not sure how this might fit in...what do you think?"

and she writes a big paragraph linking to a lot of local stories about identity theft.

The question: I want to write the following:

Dear Valerie
I can't shake this nagging suspicion that you're not terribly familiar with our program. Would Chris be comfortable fitting his expertise into the type of subject we tend to cover?

But i probably shouldn't...right?

Thursday, September 18, 2008

Ridiculous or awesome?

Rich Ghazarian...this guy sends me one a day...sometimes more. They're usually pretty stupid: "The Untold Spy Mission of WWII", was another recent favorite.

But the headline for this? Battle-Ready ROBOTS?!?! I almost want to set up an interview with this guy and talk about Voltron for 30 minutes.

Rich, I will probably never use one of your guests...but i love your ludicrous press releases. Keep 'em coming.




Could Israel Swap Nuclear Bombs for Battle-Ready Robots?

Artificial Intelligence Expert Predicts Robots Will Fundamentally Change US Military



Topic Summary



Hundreds of billions of dollars are being funneled into artificial intelligence in the military, and what seemed only a few years ago like science fiction is quickly becoming reality. The successful Predator aircraft drones and bomb-defusing robots in Iraq are only the beginning in the rapidly expanding arsenal of thinking weapons that will soon be used by the US military. It is no longer far-fetched to think that a nation would value an army of battle-tested robots more than a nuclear arsenal. Howard S. Smith, a MIT-trained engineer and artificial intelligence expert and author of “I, robot”, will reveal what the future holds.



Discussion Topics



· How are you able to use the “I, robot” title since you didn’t write the original book?

· What do you see as the future of artificial intelligence?


· Will any of us in our lifetimes see real robots cleaning the house and doing the laundry?


· How much of what we see in today’s science fiction thrillers are based on reality?


· How much has changed in artificial intelligence since the original “I, Robot” book was published?


· What parts of the original “I, Robot” book and movie are realistic given the state of artificial intelligence today?


· Why isn’t more money being spent in artificial intelligence products for consumers?


· How much of your new book is taken from today’s headlines?



Topic Overview



For those adults who were raised on the Jetsons (a cartoon family of the 1960s that had a robot that could take out the dog and clean the house) and are waiting on that reality, artificial intelligence expert and author Howard S. Smith has a few words for you.



“Don’t hold your breath if you are looking for new AI breakthroughs in consumer products,” he said. “Hundreds of billions of dollars are going into military applications, but there is virtually no money for consumer applications.”



Smith is a MIT-trained engineer who is credited with creating the artificial intelligence that is utilized in supermarket self-checkout machines. He has written a new “I, robot” techno thriller to update the original “I, Robot” book that was written in the 1940’s and was the basis of the 2004 movie starring Will Smith.



His fascination with artificial intelligence started as a child. “One of the first books I read as a boy was “I, Robot” by Isaac Asimov,” he said.



“As I left the theater after seeing the 2004 movie, I realized how out-of-date the artificial intelligence used in the movie was. After all, the movie was based on a book that was more than 60 years old.” So he set out to write a new “I, robot” novel that utilizes the back-story of existing technology and current world events, and takes readers on a riveting ride, while still connecting with the original Asimov book.



About Howard S. Smith



Howard S. Smith has a degree in Biomedical engineering from MIT. He was the founder and president of Optimal Robotics, which patented, designed, built and installed the supermarket self-checkout machines, which were originally called “service robots.” He left the company before it went public on NASDAQ in 1996. The company eventually sold the self-checkout robotics to Fujitsu and NCR, purchased other companies, and changed its name to Optimal Group. Smith currently offers consulting services in the area of robotics and artificial intelligence through Robot Binaries & Press Corp.



Thanks,


Rich Ghazarian
News and Experts
1127 Grove Street
Clearwater, FL. 33755
727-443-7115 ext. 203
www.newsandexperts.com

Friday, September 12, 2008

Rule #5: Where did you get that number!?!

I don't know how it got out, but some flack, somewhere, got ahold of my cell number and it spread like crabs at Burning Man.

Don't call me at home.

Don't send things to 3 different email addresses.

Rule #5 is: If i don't respond to your release within 45 minutes, don't call and leave 2 VMs.

Especially if you're not following Rule #2

Glitter and Puffy paint

So, nothin' really wrong with this, good layout, highlighting allowing me to scan this and see that it's entirely inappropriate for our show, and this person has no idea who she's sending it out to. But otherwise it's not bad. Unfortunately blogger doesn't quite have the color pink in their palatte that Lauren used. Which kind of defeats the purpose of me posting it here, because the notable thing was the shocking hot pink highlights...

So...nevermind.


Jennifer Aniston, Anne Hathaway, Kate Hudson . . .
Beautiful, Young, and SINGLE . . . What Is TheProblem?
IT’S NOT THEM! DATING STINKS!

Us Weekly editor Dan Holloway and Metro newspapers dating columnist Dorothy Robinson will help you and your listeners survive speed dating, matchmaking terror, and prepare for the dating jungle.
From the bar scene and the first sexual encounter to deciding whether to move in together, Dan and Dorothy’s new book Dating Makes You Want to Die (Harper Collins, 9/2/08) walks you through every stage of the dating process—and provides the heavy artillery you'll need to destroy the potential problems lurking in each one. On air, Dan and Dorothy will cover dating tips and chapters in their book including:
© How to make s first impression that is more “good” than “totally crazy.”
© How to navigate online dating from Match.com to those zany networking sites we keep hearing about
© Good/bad locations and questions for a first date
© The Death of Romance (or How I Learned to Stop Worrying and Love Paying Half As Much Rent)
© The Generational Divide: Why Parents Just Don’t Understand That You Aren’t “Seeing” Anyone
Intelligent, snarky, and entertaining, Dating Makes You Want To Die is the perfect relationship guide for the rest of us: those who watch The Daily Show and read The Onion and would never pick up a copy of a Dr. Phil book or Men Are From Mars, Women Are From Venus.

To Schedule an Interview, Contact:
Lauren Robinson 212-593-6439 / robinsonl@plannedtvarts.com

Lauren A. Robinson - Associate Publicist
Planned Television Arts, a division of Ruder Finn
E-Mail: robinsonl@plannedtvarts.com
Phone: 212-593-6439
1110 Second Avenue, 3rd floor
New York, NY 10022