I didn't ask for this press release.
Let's not pretend I did, m'kay?
"As promised, here is the press release regarding our other client who will also be attending HH Backer. Please let me know if you would like to setup a time to meet with both, either, or none!
We think these are both unique items that anybody in your audience will love!
Thank you again for your time!"
Monday, September 29, 2008
This is a joke, right?
1) This is a real product
2) This was really sent to me
3) They really expect us to cover it.
Is Your Dog Drinking Responsibly this Holiday Season?
Chicago, IL. – August 15, 2008 – As the holiday and gift-giving season quickly approaches, leading pet industry professionals will gather at the H. H. Backer 42nd Annual Pet Industry Christmas Tradeshow and Educational Conference to see and learn about the latest and greatest pet products. The tradeshow will take place October 3-5, at the Donald E. Stephens Convention Center, and 3 Busy Dogs will be a featured vendor at one of the booths where they will be showcasing their non-alcoholic beer and pretzels for dogs. Bowser Beer and the Spoiled Rotten Dog Treats are the newest pet novelty that is perfect for every dog lover alike.
H.H. Backer Associates Inc. is known for its trade magazines, trade shows, and educational conferences. If you are interested in new products, this year’s H.H. Backer show promises to be great. With more than 1,500 industry exhibitors to be featured this year, 3 Busy Dogs, the creator of Bowser Beer, will showcase their newly released Cock-a-Doodle Brew and the original Beefy Brown Ale, in addition to their Spoiled Rotten Dog Treats.
Bowser Beer is perfect for the upcoming gift-giving season for every dog owner. The actual 12-ounce beer bottles can be personalized with a picture of your favorite furry friend. This non-alcoholic doggy-beer is hops free which makes it completely safe. Bowser Beer also contains glucosamine, which improves mobility and reduces pain in older dogs and maintains joint health in younger dogs. And what is the perfect complement to a nice cold beer? Spoiled Rotten Dog Treats, the doggy version of our salty pretzels! These peanut-buttery pretzel nuggets are lightly coated with molasses for extra flavor. Both the Spoiled Rotten Dog Treats and Bowser Beer are available online for shipment to anywhere in the United
With more and more people treating their dogs just like their best friend, gift giving to man’s best friend is not uncommon. According to Petscorner.com, “63% of dog owners surveyed said they give their pets presents at Christmas.” With 3 Busy Dogs, giving Bowser Beer and Spoiled Rotten Dog Treats as a stocking stuffer is not only tasty for the pooch but fun for the owner.
H.H. Backer attendees who would like learn more about 3 Busy Dogs and their products are encouraged to visit them online at http://www.3busydogs.com. Interested media may arrange a personal interview with 3 Busy Dogs’ founders by calling (512) 514-6047.
2) This was really sent to me
3) They really expect us to cover it.
Is Your Dog Drinking Responsibly this Holiday Season?
Chicago, IL. – August 15, 2008 – As the holiday and gift-giving season quickly approaches, leading pet industry professionals will gather at the H. H. Backer 42nd Annual Pet Industry Christmas Tradeshow and Educational Conference to see and learn about the latest and greatest pet products. The tradeshow will take place October 3-5, at the Donald E. Stephens Convention Center, and 3 Busy Dogs will be a featured vendor at one of the booths where they will be showcasing their non-alcoholic beer and pretzels for dogs. Bowser Beer and the Spoiled Rotten Dog Treats are the newest pet novelty that is perfect for every dog lover alike.
H.H. Backer Associates Inc. is known for its trade magazines, trade shows, and educational conferences. If you are interested in new products, this year’s H.H. Backer show promises to be great. With more than 1,500 industry exhibitors to be featured this year, 3 Busy Dogs, the creator of Bowser Beer, will showcase their newly released Cock-a-Doodle Brew and the original Beefy Brown Ale, in addition to their Spoiled Rotten Dog Treats.
Bowser Beer is perfect for the upcoming gift-giving season for every dog owner. The actual 12-ounce beer bottles can be personalized with a picture of your favorite furry friend. This non-alcoholic doggy-beer is hops free which makes it completely safe. Bowser Beer also contains glucosamine, which improves mobility and reduces pain in older dogs and maintains joint health in younger dogs. And what is the perfect complement to a nice cold beer? Spoiled Rotten Dog Treats, the doggy version of our salty pretzels! These peanut-buttery pretzel nuggets are lightly coated with molasses for extra flavor. Both the Spoiled Rotten Dog Treats and Bowser Beer are available online for shipment to anywhere in the United
With more and more people treating their dogs just like their best friend, gift giving to man’s best friend is not uncommon. According to Petscorner.com, “63% of dog owners surveyed said they give their pets presents at Christmas.” With 3 Busy Dogs, giving Bowser Beer and Spoiled Rotten Dog Treats as a stocking stuffer is not only tasty for the pooch but fun for the owner.
H.H. Backer attendees who would like learn more about 3 Busy Dogs and their products are encouraged to visit them online at http://www.3busydogs.com. Interested media may arrange a personal interview with 3 Busy Dogs’ founders by calling (512) 514-6047.
Monday, September 22, 2008
I probably shouldn't draw this out any longer, right?
Got this miserable press release from Valerie pitching an "expert" in identity theft:
The five most fashionable ways an ID thief steals your identity or clones you — goes through your garbage, eavesdrops at ATM machines to steal credit card numbers, college students not shredding pre-approved credit card letters, impersonators that pose as salespeople with bogus companies to steal your credit cards, and targeting seniors (door to door selling).
I can offer victims and an ID theft expert to tell you how to be more savvy. Do ID theft prevention companies, such as LifeLock, really work?
And so i write back:
" Hi Valerie, interesting topic. Can you tell me why you think this fits on our show?"
And she replies:
Thanks for getting back to me. With identity theft being such a hot topic right now, I think your listeners can really benefit from what Chris Harris, President and CEO of One You Security, has to say. Chris can inform the audience of the most common ways that identities are being stolen today as well as offer tips on how it can be prevented.
Please let me know if you would be interested in booking Chris.
So i hit her back with:
"Again, i know it's a hot topic, but we have a very specific editorial mission and i'm not sure how this might fit in...what do you think?"
and she writes a big paragraph linking to a lot of local stories about identity theft.
The question: I want to write the following:
Dear Valerie
I can't shake this nagging suspicion that you're not terribly familiar with our program. Would Chris be comfortable fitting his expertise into the type of subject we tend to cover?
But i probably shouldn't...right?
The five most fashionable ways an ID thief steals your identity or clones you — goes through your garbage, eavesdrops at ATM machines to steal credit card numbers, college students not shredding pre-approved credit card letters, impersonators that pose as salespeople with bogus companies to steal your credit cards, and targeting seniors (door to door selling).
I can offer victims and an ID theft expert to tell you how to be more savvy. Do ID theft prevention companies, such as LifeLock, really work?
And so i write back:
" Hi Valerie, interesting topic. Can you tell me why you think this fits on our show?"
And she replies:
Thanks for getting back to me. With identity theft being such a hot topic right now, I think your listeners can really benefit from what Chris Harris, President and CEO of One You Security, has to say. Chris can inform the audience of the most common ways that identities are being stolen today as well as offer tips on how it can be prevented.
Please let me know if you would be interested in booking Chris.
So i hit her back with:
"Again, i know it's a hot topic, but we have a very specific editorial mission and i'm not sure how this might fit in...what do you think?"
and she writes a big paragraph linking to a lot of local stories about identity theft.
The question: I want to write the following:
Dear Valerie
I can't shake this nagging suspicion that you're not terribly familiar with our program. Would Chris be comfortable fitting his expertise into the type of subject we tend to cover?
But i probably shouldn't...right?
Thursday, September 18, 2008
Ridiculous or awesome?
Rich Ghazarian...this guy sends me one a day...sometimes more. They're usually pretty stupid: "The Untold Spy Mission of WWII", was another recent favorite.
But the headline for this? Battle-Ready ROBOTS?!?! I almost want to set up an interview with this guy and talk about Voltron for 30 minutes.
Rich, I will probably never use one of your guests...but i love your ludicrous press releases. Keep 'em coming.
Could Israel Swap Nuclear Bombs for Battle-Ready Robots?
Artificial Intelligence Expert Predicts Robots Will Fundamentally Change US Military
Topic Summary
Hundreds of billions of dollars are being funneled into artificial intelligence in the military, and what seemed only a few years ago like science fiction is quickly becoming reality. The successful Predator aircraft drones and bomb-defusing robots in Iraq are only the beginning in the rapidly expanding arsenal of thinking weapons that will soon be used by the US military. It is no longer far-fetched to think that a nation would value an army of battle-tested robots more than a nuclear arsenal. Howard S. Smith, a MIT-trained engineer and artificial intelligence expert and author of “I, robot”, will reveal what the future holds.
Discussion Topics
· How are you able to use the “I, robot” title since you didn’t write the original book?
· What do you see as the future of artificial intelligence?
· Will any of us in our lifetimes see real robots cleaning the house and doing the laundry?
· How much of what we see in today’s science fiction thrillers are based on reality?
· How much has changed in artificial intelligence since the original “I, Robot” book was published?
· What parts of the original “I, Robot” book and movie are realistic given the state of artificial intelligence today?
· Why isn’t more money being spent in artificial intelligence products for consumers?
· How much of your new book is taken from today’s headlines?
Topic Overview
For those adults who were raised on the Jetsons (a cartoon family of the 1960s that had a robot that could take out the dog and clean the house) and are waiting on that reality, artificial intelligence expert and author Howard S. Smith has a few words for you.
“Don’t hold your breath if you are looking for new AI breakthroughs in consumer products,” he said. “Hundreds of billions of dollars are going into military applications, but there is virtually no money for consumer applications.”
Smith is a MIT-trained engineer who is credited with creating the artificial intelligence that is utilized in supermarket self-checkout machines. He has written a new “I, robot” techno thriller to update the original “I, Robot” book that was written in the 1940’s and was the basis of the 2004 movie starring Will Smith.
His fascination with artificial intelligence started as a child. “One of the first books I read as a boy was “I, Robot” by Isaac Asimov,” he said.
“As I left the theater after seeing the 2004 movie, I realized how out-of-date the artificial intelligence used in the movie was. After all, the movie was based on a book that was more than 60 years old.” So he set out to write a new “I, robot” novel that utilizes the back-story of existing technology and current world events, and takes readers on a riveting ride, while still connecting with the original Asimov book.
About Howard S. Smith
Howard S. Smith has a degree in Biomedical engineering from MIT. He was the founder and president of Optimal Robotics, which patented, designed, built and installed the supermarket self-checkout machines, which were originally called “service robots.” He left the company before it went public on NASDAQ in 1996. The company eventually sold the self-checkout robotics to Fujitsu and NCR, purchased other companies, and changed its name to Optimal Group. Smith currently offers consulting services in the area of robotics and artificial intelligence through Robot Binaries & Press Corp.
Thanks,
Rich Ghazarian
News and Experts
1127 Grove Street
Clearwater, FL. 33755
727-443-7115 ext. 203
www.newsandexperts.com
But the headline for this? Battle-Ready ROBOTS?!?! I almost want to set up an interview with this guy and talk about Voltron for 30 minutes.
Rich, I will probably never use one of your guests...but i love your ludicrous press releases. Keep 'em coming.
Could Israel Swap Nuclear Bombs for Battle-Ready Robots?
Artificial Intelligence Expert Predicts Robots Will Fundamentally Change US Military
Topic Summary
Hundreds of billions of dollars are being funneled into artificial intelligence in the military, and what seemed only a few years ago like science fiction is quickly becoming reality. The successful Predator aircraft drones and bomb-defusing robots in Iraq are only the beginning in the rapidly expanding arsenal of thinking weapons that will soon be used by the US military. It is no longer far-fetched to think that a nation would value an army of battle-tested robots more than a nuclear arsenal. Howard S. Smith, a MIT-trained engineer and artificial intelligence expert and author of “I, robot”, will reveal what the future holds.
Discussion Topics
· How are you able to use the “I, robot” title since you didn’t write the original book?
· What do you see as the future of artificial intelligence?
· Will any of us in our lifetimes see real robots cleaning the house and doing the laundry?
· How much of what we see in today’s science fiction thrillers are based on reality?
· How much has changed in artificial intelligence since the original “I, Robot” book was published?
· What parts of the original “I, Robot” book and movie are realistic given the state of artificial intelligence today?
· Why isn’t more money being spent in artificial intelligence products for consumers?
· How much of your new book is taken from today’s headlines?
Topic Overview
For those adults who were raised on the Jetsons (a cartoon family of the 1960s that had a robot that could take out the dog and clean the house) and are waiting on that reality, artificial intelligence expert and author Howard S. Smith has a few words for you.
“Don’t hold your breath if you are looking for new AI breakthroughs in consumer products,” he said. “Hundreds of billions of dollars are going into military applications, but there is virtually no money for consumer applications.”
Smith is a MIT-trained engineer who is credited with creating the artificial intelligence that is utilized in supermarket self-checkout machines. He has written a new “I, robot” techno thriller to update the original “I, Robot” book that was written in the 1940’s and was the basis of the 2004 movie starring Will Smith.
His fascination with artificial intelligence started as a child. “One of the first books I read as a boy was “I, Robot” by Isaac Asimov,” he said.
“As I left the theater after seeing the 2004 movie, I realized how out-of-date the artificial intelligence used in the movie was. After all, the movie was based on a book that was more than 60 years old.” So he set out to write a new “I, robot” novel that utilizes the back-story of existing technology and current world events, and takes readers on a riveting ride, while still connecting with the original Asimov book.
About Howard S. Smith
Howard S. Smith has a degree in Biomedical engineering from MIT. He was the founder and president of Optimal Robotics, which patented, designed, built and installed the supermarket self-checkout machines, which were originally called “service robots.” He left the company before it went public on NASDAQ in 1996. The company eventually sold the self-checkout robotics to Fujitsu and NCR, purchased other companies, and changed its name to Optimal Group. Smith currently offers consulting services in the area of robotics and artificial intelligence through Robot Binaries & Press Corp.
Thanks,
Rich Ghazarian
News and Experts
1127 Grove Street
Clearwater, FL. 33755
727-443-7115 ext. 203
www.newsandexperts.com
Friday, September 12, 2008
Rule #5: Where did you get that number!?!
I don't know how it got out, but some flack, somewhere, got ahold of my cell number and it spread like crabs at Burning Man.
Don't call me at home.
Don't send things to 3 different email addresses.
Rule #5 is: If i don't respond to your release within 45 minutes, don't call and leave 2 VMs.
Especially if you're not following Rule #2
Don't call me at home.
Don't send things to 3 different email addresses.
Rule #5 is: If i don't respond to your release within 45 minutes, don't call and leave 2 VMs.
Especially if you're not following Rule #2
Glitter and Puffy paint
So, nothin' really wrong with this, good layout, highlighting allowing me to scan this and see that it's entirely inappropriate for our show, and this person has no idea who she's sending it out to. But otherwise it's not bad. Unfortunately blogger doesn't quite have the color pink in their palatte that Lauren used. Which kind of defeats the purpose of me posting it here, because the notable thing was the shocking hot pink highlights...
So...nevermind.
Jennifer Aniston, Anne Hathaway, Kate Hudson . . .
Beautiful, Young, and SINGLE . . . What Is TheProblem?
IT’S NOT THEM! DATING STINKS!
Us Weekly editor Dan Holloway and Metro newspapers dating columnist Dorothy Robinson will help you and your listeners survive speed dating, matchmaking terror, and prepare for the dating jungle.
From the bar scene and the first sexual encounter to deciding whether to move in together, Dan and Dorothy’s new book Dating Makes You Want to Die (Harper Collins, 9/2/08) walks you through every stage of the dating process—and provides the heavy artillery you'll need to destroy the potential problems lurking in each one. On air, Dan and Dorothy will cover dating tips and chapters in their book including:
© How to make s first impression that is more “good” than “totally crazy.”
© How to navigate online dating from Match.com to those zany networking sites we keep hearing about
© Good/bad locations and questions for a first date
© The Death of Romance (or How I Learned to Stop Worrying and Love Paying Half As Much Rent)
© The Generational Divide: Why Parents Just Don’t Understand That You Aren’t “Seeing” Anyone
Intelligent, snarky, and entertaining, Dating Makes You Want To Die is the perfect relationship guide for the rest of us: those who watch The Daily Show and read The Onion and would never pick up a copy of a Dr. Phil book or Men Are From Mars, Women Are From Venus.
To Schedule an Interview, Contact:
Lauren Robinson 212-593-6439 / robinsonl@plannedtvarts.com
Lauren A. Robinson - Associate Publicist
Planned Television Arts, a division of Ruder Finn
E-Mail: robinsonl@plannedtvarts.com
Phone: 212-593-6439
1110 Second Avenue, 3rd floor
New York, NY 10022
So...nevermind.
Jennifer Aniston, Anne Hathaway, Kate Hudson . . .
Beautiful, Young, and SINGLE . . . What Is TheProblem?
IT’S NOT THEM! DATING STINKS!
Us Weekly editor Dan Holloway and Metro newspapers dating columnist Dorothy Robinson will help you and your listeners survive speed dating, matchmaking terror, and prepare for the dating jungle.
From the bar scene and the first sexual encounter to deciding whether to move in together, Dan and Dorothy’s new book Dating Makes You Want to Die (Harper Collins, 9/2/08) walks you through every stage of the dating process—and provides the heavy artillery you'll need to destroy the potential problems lurking in each one. On air, Dan and Dorothy will cover dating tips and chapters in their book including:
© How to make s first impression that is more “good” than “totally crazy.”
© How to navigate online dating from Match.com to those zany networking sites we keep hearing about
© Good/bad locations and questions for a first date
© The Death of Romance (or How I Learned to Stop Worrying and Love Paying Half As Much Rent)
© The Generational Divide: Why Parents Just Don’t Understand That You Aren’t “Seeing” Anyone
Intelligent, snarky, and entertaining, Dating Makes You Want To Die is the perfect relationship guide for the rest of us: those who watch The Daily Show and read The Onion and would never pick up a copy of a Dr. Phil book or Men Are From Mars, Women Are From Venus.
To Schedule an Interview, Contact:
Lauren Robinson 212-593-6439 / robinsonl@plannedtvarts.com
Lauren A. Robinson - Associate Publicist
Planned Television Arts, a division of Ruder Finn
E-Mail: robinsonl@plannedtvarts.com
Phone: 212-593-6439
1110 Second Avenue, 3rd floor
New York, NY 10022
Tuesday, September 9, 2008
Personal Gripe #1
Nothin' gets my goat more than Christian's playing the "persecuted minority" role. "Oh," they seem to say "the big bad secular world is coming down on us, HARD! All we want to do is b'lieve what we b'lieve, worship in peace, and murder anyone who doesn't think likewise."
I mean, we probably shouldn't ban any books, (much to the chagrin of a certain veep candidate) Christian or otherwise. It's like the old saw about the NRA: I'd be much more willing to support them if they'd go to the mat for any of the other 9 amendments in the Bill o' Rights.
Christians: You got free rein to pray and bow and whatever, no one gives you the hairy eyeball when you get on a plane wearing a WWJD bracelet, and you don't have to pay taxes on your ginormous churches.
Qwitcherbellyachin', and let us heathens read our Harry Potter in peace.
As children go back to school some books in libraries may be missing. More and more public schools are pulling Christian books from the shelves due to parents complaints and because of the separation of church and state. Why is this becoming a trend now? Shouldn't Christian students have the right to have their books in the libraries?
Able to discuss this and more is Christian author of The Twelve Window, J.M. Norwood. Norwood says that Christian students should have every right that other students have including having their books in the libraries. She can also explain why schools are just now pulling the books. Would you be interested on interviewing her on this?
Thank you for any consideration.
Lauren Padgett
Strategic Vision, LLC
404-880-0098
877-556-0004
www.strategicvision.biz
I mean, we probably shouldn't ban any books, (much to the chagrin of a certain veep candidate) Christian or otherwise. It's like the old saw about the NRA: I'd be much more willing to support them if they'd go to the mat for any of the other 9 amendments in the Bill o' Rights.
Christians: You got free rein to pray and bow and whatever, no one gives you the hairy eyeball when you get on a plane wearing a WWJD bracelet, and you don't have to pay taxes on your ginormous churches.
Qwitcherbellyachin', and let us heathens read our Harry Potter in peace.
As children go back to school some books in libraries may be missing. More and more public schools are pulling Christian books from the shelves due to parents complaints and because of the separation of church and state. Why is this becoming a trend now? Shouldn't Christian students have the right to have their books in the libraries?
Able to discuss this and more is Christian author of The Twelve Window, J.M. Norwood. Norwood says that Christian students should have every right that other students have including having their books in the libraries. She can also explain why schools are just now pulling the books. Would you be interested on interviewing her on this?
Thank you for any consideration.
Lauren Padgett
Strategic Vision, LLC
404-880-0098
877-556-0004
www.strategicvision.biz
Sunday, September 7, 2008
Rule #4: Appropriate language
Self Explanatory
Weitere renommierte Auszeichnung für rupa publishing
3. Platz bei IPA für Peter Nitsch (rupa publishing)
Nach der Auswahl für den Deutschen Fotobuchpreis 2008 und dem „Hasselblad Masters ’08“ erhielt der Bildband „Bangkok“ von Peter Nitsch (rupa publishing, München, www.rupapublishing.com) aktuell seine dritte Auszeichnung. Er erzielte bei der 2008 International Photography Awards Competition in der Sparte „books“ in der Kategorie „professional“ für seinen eingereichten Titel „Bangkok“ den 3. Platz
Peter Nitsch of Germany was awarded 3rd place in professional category for his entry, "Bangkok", in the 2008 International Photography Awards Competition.
Links: http://photoawards.com/08/contests/2008winners.asp und www.peternitsch.com
Peter Nitsch: „Bangkok”, 132 Seiten, 24 x 32 cm, Hardcover, 35,90 € / 67,50 sFr / 27,80 £ / 55,50 $, rupa publishing, München, ISBN 978-3-9809430-7-9
(dt.): www.rupapublishing.com/shop/products/de/Buecher/Fotografie/Bangkok--Urban-Identities1.html
(engl.): www.rupapublishing.com/shop/products/en/Books/Photography/Bangkok-Urban-Identities1.html
Ausstellung / Exhibition: Doppelausstellung „BANGKOK – THAILAND - Urban Identities“, Fotografien von Thomas Kalak und Peter Nitsch, Eröffnung am Donnerstag, den 6. November, Dauer: 7. November - 2. Dezember 2008, kulturreich Galerie Hamburg, Wexstraße 28, 20355 Hamburg, Telefon: +49 +40 - 75 36 86 61, www.kulturreich.de
Bei Abdruck wird um 1 Beleg oder Veröffentlichungshinweis / Link gebeten.
Pressekontakt:
+++++++++++++++++++++++++++++
T!PP - Büro für Pressearbeit
Redaktion - Workshops
Katharina Knieß, M.A.
Iblherstr. 66
D - 81739 München
T 089 - 49049843
F 089 - 49049845
k.kniess@tipp-presse.de
www.tipp-presse.de
+++++++++++++++++++++++++++++
Sommer? Erfrischung: SWIMMINGPOOLS!
www.rupapublishing.com
Weitere renommierte Auszeichnung für rupa publishing
3. Platz bei IPA für Peter Nitsch (rupa publishing)
Nach der Auswahl für den Deutschen Fotobuchpreis 2008 und dem „Hasselblad Masters ’08“ erhielt der Bildband „Bangkok“ von Peter Nitsch (rupa publishing, München, www.rupapublishing.com) aktuell seine dritte Auszeichnung. Er erzielte bei der 2008 International Photography Awards Competition in der Sparte „books“ in der Kategorie „professional“ für seinen eingereichten Titel „Bangkok“ den 3. Platz
Peter Nitsch of Germany was awarded 3rd place in professional category for his entry, "Bangkok", in the 2008 International Photography Awards Competition.
Links: http://photoawards.com/08/contests/2008winners.asp und www.peternitsch.com
Peter Nitsch: „Bangkok”, 132 Seiten, 24 x 32 cm, Hardcover, 35,90 € / 67,50 sFr / 27,80 £ / 55,50 $, rupa publishing, München, ISBN 978-3-9809430-7-9
(dt.): www.rupapublishing.com/shop/products/de/Buecher/Fotografie/Bangkok--Urban-Identities1.html
(engl.): www.rupapublishing.com/shop/products/en/Books/Photography/Bangkok-Urban-Identities1.html
Ausstellung / Exhibition: Doppelausstellung „BANGKOK – THAILAND - Urban Identities“, Fotografien von Thomas Kalak und Peter Nitsch, Eröffnung am Donnerstag, den 6. November, Dauer: 7. November - 2. Dezember 2008, kulturreich Galerie Hamburg, Wexstraße 28, 20355 Hamburg, Telefon: +49 +40 - 75 36 86 61, www.kulturreich.de
Bei Abdruck wird um 1 Beleg oder Veröffentlichungshinweis / Link gebeten.
Pressekontakt:
+++++++++++++++++++++++++++++
T!PP - Büro für Pressearbeit
Redaktion - Workshops
Katharina Knieß, M.A.
Iblherstr. 66
D - 81739 München
T 089 - 49049843
F 089 - 49049845
k.kniess@tipp-presse.de
www.tipp-presse.de
+++++++++++++++++++++++++++++
Sommer? Erfrischung: SWIMMINGPOOLS!
www.rupapublishing.com
Friday, September 5, 2008
Rule #3: Do not over-inflate your client's expertise to fit inwith current events.
This flack sure made her commission this week. it took some real verbal acrobatics to make this connection. Too bad she broke rule #3. If your client's expertise is scarcely relevant to current events, you can stretch a little...this is not "a little"
Subject Line: Radio Guests: After the Rhetoric which Candidate has what it takes
The pitch: While the politicians are battling it out at their respective conventions what
questions do Americans need to be asking as we approach the upcoming
debates?
We have some guests that can stimulate conversation on key issues they
believe should be addressed by both parties. I have included more details on
each of these topics/guests below.
If you are interested in scheduling an interview with either of these guests
please contact us at 727-848-1618. Thank you!
Best,
Ledora Anderson
727-848-1618 ext. 208
ledora@pitchpublicity.com
Pitch Inc.
The Guests: Some guy that run a website for student loans, and an executive coach who wrote a book on corporate leadership.
Subject Line: Radio Guests: After the Rhetoric which Candidate has what it takes
The pitch: While the politicians are battling it out at their respective conventions what
questions do Americans need to be asking as we approach the upcoming
debates?
We have some guests that can stimulate conversation on key issues they
believe should be addressed by both parties. I have included more details on
each of these topics/guests below.
If you are interested in scheduling an interview with either of these guests
please contact us at 727-848-1618. Thank you!
Best,
Ledora Anderson
727-848-1618 ext. 208
ledora@pitchpublicity.com
Pitch Inc.
The Guests: Some guy that run a website for student loans, and an executive coach who wrote a book on corporate leadership.
A variation on rule #1
In my opinion, very few product launches deserve full on press coverage.
Medical breakthrough? Of course.
An electric car? Sure.
Apple's latest product...maybe.
Exotic Salt Water Aquarium blu-ray disc? Are you f-in' kidding me?
PRESS RELEASE
FOR IMMEDIATE RELEASE
CONTACT: Jayme Schwartz September 5, 2008
HWH PR/New Media
Phone: (212) 355-5049 (x 128)
Fax: (212) 593-0065
E-Mail: jaymes@hwhpr.com
PLEASE EVERYONE ON YOUR HOLIDAY LIST WITH DVD’S THAT INFORM AND INSPIRE
Whether You Are Looking For A Gift For Someone Who Loves Technology, Animals, Music Or Inspirational Verse, DVD International Has Something For Everyone
Fairfield, NJ – This year, brighten your loved ones’ holiday season with an array of informative and inspirational DVDs from DVD International. Your friends and family will be delighted with DVDs that provide them hours of great entertainment. A few of the perfect DVDs to stuff stockings with this holiday season include:
§ Johnny Cash: Chapter & Verse Bible On DVD and Gospel Music CD (Two-Disc Set): Bring joy to the Gospel music-lovers in your life this holiday season with Johnny Cash: Chapter & Verse. This is an inspirational DVD/CD set featuring music and narration from one of America’s greatest singers and storytellers. This exclusive collection is the first ever to feature Cash’s narration of the New King James Version® New Testament on DVD and a CD of 14 of Cash’s most beloved Gospel Hits. The new set features over 19 hours of Johnny Cash's narration of the New King James Version® New Testament on DVD with on-screen text synchronized to the Dolby® Digital Stereo Audio. Handy interactive menus enhance enjoyment and bible study by allowing direct access to any book or chapter and viewers will appreciate the synchronized graphics and text.
The DVDs special features include "Walking the Bible," a Holy Land Photo Tour. It also includes an introduction by John Carter Cash, Johnny Cash's son, who played an integral role in this very special project.
The CD offers music fans a unique look at Johnny Cash's gospel music legacy in a collection that is not available anywhere else. The 14 songs include favorites such as, The Miracle Man, Precious Memories, Wings In The Morning, and The Greatest Cowboy Of Them All.
Johnny Cash: Chapter & Verse will be available from www.biblesondvd.com on October 28, 2008 at a suggested retail price of $29.95.
· Exotic Saltwater Aquarium Blu-ray Disc: Your friends and family will fall in love with HDScape’s Exotic Saltwater Aquarium. The HDScape Aquarium was shot in stunning High Definition video creating the ultimate HD Aquarium experience. It transforms your TV into a virtual fish tank - swimming with exotic fish and creatures of the deep sea. The Blu-ray disc has five unique tanks; Classic, Living Reef, Predator, Shark and Nautilus- all captured in gorgeous HD quality. There is full and close-up views of all five tanks in addition to three audio tracks; natural bubbles, seascape and the classics of Beethoven, Vivaldi, Chopin and Mozart.
Exotic Saltwater Aquarium Blu-ray Disc is available from www.hdscape.com and www.dvdinternational.com for $24.95.
§ Ultimate Pandas: Educational and entertaining, this DVD is a wonderful gift for children and animal-lovers! Taking place on China’s peaceful Wolong Nature Reserve, this DVD emphasizes the importance of providing Pandas with a safe and monitored home. DVD International brings never-before-seen video of four rare panda cubs to millions of adoring panda fans of all ages. Created by Mill Reef Productions in association with the children’s education nonprofit, GLOBIO, Ultimate Pandas takes viewers to watch the adventures and interactions of the rambunctious cubs in real time.
The disc’s bonus features include three alternative Panda Guide soundtracks for younger kids, older kids, and adults; five original panda music videos by Juri Panda Jones in Dolby Surround with sing-along subtitles; and 19 original panda paintings by Laurie Smith.
In addition to 65 minutes of “You Are There” style panda watching and an easy-access section of cutest panda moments, “Ultimate Pandas” also includes 19 title screens featuring original panda paintings by Laurie Smith, and five panda music videos written and performed by Juri Panda Jones. Juri’s middle name really is “Panda,” and one of the music videos included on the DVD is the title track of her CD, “Panda Bear Hug.”
Ultimate Pandas DVD, bundled with an adorable 10” plush panda, is $29.95. It is available to purchase online at www.ultimatepandas.com.
§ Bible On DVD: Give the gift of the Bible On DVD this holiday season and your family and friends will be able to see and hear God’s Word with the Bible study tool that is used by millions. The Bible on DVD features the entire Old and New Testament with on-screen scripture synchronized with the audio narration, as well as a Holy Land Tour photo presentation. The Bible On DVD collection features award-winning narrators, such as Stephen Johnston, Max McLean, and Alexander Scourby whose inspired readings make the scripture come alive. Available translations include: King James Version, New King James Version®, New Living Translation®, New International Version®, The Message®, New American Standard Bible®, and Reina-Valera Revised 1960.
Each Bible On DVD features over 70 hours of audio narration of the complete New and Old Testament text in Dolby® Digital Stereo Audio. Handy interactive menus enhance enjoyment and bible study by allowing direct access to any book or chapter. Viewers will appreciate the synchronized graphics and text showing every verse.
The Bible On DVD is available at Wal-Mart, Barnes & Noble, Borders, Amazon and Christian bookstores everywhere at a suggested retail price of $29.95. All versions are also available from www.biblesondvd.com.
§ Digital Video Essentials: HD Basics: Benefit HDTV novices and aficionados alike this holiday season with Digital Video Essentials: HD Basics. HD Basics has been created by Joe Kane, one of this country’s leading HD experts, designers and consultants. The comprehensive disc provides easy-to-use calibration tests and setup instructions for getting the most out of your HDTV set and offers valuable background information on today’s high definition systems.
“Setting Up My HDTV” section includes six essential calibration test patterns that can dramatically improve a high definition image in less than 25 minutes. Simple audio instructions allow the user to follow along until the optimal settings are achieved. The “Advanced Video Test Patterns” section includes many of the test patterns found in the Professional version of DVE while other parts of the program contain a trove of background materials on how HDTV works. Also new to the DVE line of programs, you’ll find an audio commentary track recorded by Joe Kane, describing what to look for in the demonstration materials, and Allen Daviau, (cinematographer for E.T., Empire of the Sun, and more), on color grading film for high definition presentation. DVE: HD Basics includes a tri-color optical filter for use with the included test patterns. Due, in part, to the advanced menu features, HD Basics does not contain a standard definition side
DVE: HD Basics is currently available and can be purchased at www.dvdinternational.com/dve for $29.95.
About DVD International
DVD International is a DVD Acquisition and Development Group, Inc. company that focuses on the creation of unique content that pushes the boundaries of traditional home video. From Joe Kane's Digital Video Essentials, the premier home theater system calibration program, to HDScape high definition scenic content, and the hugely popular BiblesOnDVD line, DVD International is redefining how people use their home theater systems in their daily lives.
Founded in 1996 by home video entrepreneur David Goodman, the company is comprised of four divisions: DVD International, HDScape, BiblesOnDVD, and DVD Bookshelf.
DVD International is known for its innovation in the “ambient art” and special interest genres. With programs such as The Complete Aquarium Collection, StarGaze and this year’s milestone release of Digital Video Essentials: HD Basics, David and DVD International have helped to define and expand the boundaries of the DVD format. In fact, DVD International created the first "made for DVD" title in the United States.
HDScape is DVD International’s new HD imprint, and it has seen the company return to its videophile roots. With new products geared to the Blu-ray disc format, DVD International has again taken the lead in producing world class ambient art content under the new HDScape brand. From the Exotic Saltwater Aquarium, Antarctica Dreaming, and to Visions of the Sea: Explorations, HDScape has established itself as a first-mover in the growing HD video business.
BiblesOnDVD presents effective, entertaining programs for bringing Bible learning to life. Featured titles create on-screen, dramatized video versions of the bible, synchronized with audio narration provided by the world’s leading Bible narrators including Stephen Johnston, Max McLean, Alexander Scourby and Samuel Montoya. Titles include: New International Version Listener’s Bible On DVD® Old and New Testament; The Message®; New Living Translation® Old and New Testament; New King James Version® Old and New Testament; Bible Challenge on DVD; the King James Version Old & New Testament narrated by Alexander Scourby; the Growing Reader Series; and the Reina-Valera 1960 version, narrated by Samuel Montoya.
DVD Bookshelf is the new “books-on-DVD” division that is dedicated to bringing books from all genres to the DVD format, with audio narration synchronized with on-screen text.
If you would no longer like to receive emails from HWH regarding client products and services, please reply to this email with "REMOVE" in the subject line.
Medical breakthrough? Of course.
An electric car? Sure.
Apple's latest product...maybe.
Exotic Salt Water Aquarium blu-ray disc? Are you f-in' kidding me?
PRESS RELEASE
FOR IMMEDIATE RELEASE
CONTACT: Jayme Schwartz September 5, 2008
HWH PR/New Media
Phone: (212) 355-5049 (x 128)
Fax: (212) 593-0065
E-Mail: jaymes@hwhpr.com
PLEASE EVERYONE ON YOUR HOLIDAY LIST WITH DVD’S THAT INFORM AND INSPIRE
Whether You Are Looking For A Gift For Someone Who Loves Technology, Animals, Music Or Inspirational Verse, DVD International Has Something For Everyone
Fairfield, NJ – This year, brighten your loved ones’ holiday season with an array of informative and inspirational DVDs from DVD International. Your friends and family will be delighted with DVDs that provide them hours of great entertainment. A few of the perfect DVDs to stuff stockings with this holiday season include:
§ Johnny Cash: Chapter & Verse Bible On DVD and Gospel Music CD (Two-Disc Set): Bring joy to the Gospel music-lovers in your life this holiday season with Johnny Cash: Chapter & Verse. This is an inspirational DVD/CD set featuring music and narration from one of America’s greatest singers and storytellers. This exclusive collection is the first ever to feature Cash’s narration of the New King James Version® New Testament on DVD and a CD of 14 of Cash’s most beloved Gospel Hits. The new set features over 19 hours of Johnny Cash's narration of the New King James Version® New Testament on DVD with on-screen text synchronized to the Dolby® Digital Stereo Audio. Handy interactive menus enhance enjoyment and bible study by allowing direct access to any book or chapter and viewers will appreciate the synchronized graphics and text.
The DVDs special features include "Walking the Bible," a Holy Land Photo Tour. It also includes an introduction by John Carter Cash, Johnny Cash's son, who played an integral role in this very special project.
The CD offers music fans a unique look at Johnny Cash's gospel music legacy in a collection that is not available anywhere else. The 14 songs include favorites such as, The Miracle Man, Precious Memories, Wings In The Morning, and The Greatest Cowboy Of Them All.
Johnny Cash: Chapter & Verse will be available from www.biblesondvd.com on October 28, 2008 at a suggested retail price of $29.95.
· Exotic Saltwater Aquarium Blu-ray Disc: Your friends and family will fall in love with HDScape’s Exotic Saltwater Aquarium. The HDScape Aquarium was shot in stunning High Definition video creating the ultimate HD Aquarium experience. It transforms your TV into a virtual fish tank - swimming with exotic fish and creatures of the deep sea. The Blu-ray disc has five unique tanks; Classic, Living Reef, Predator, Shark and Nautilus- all captured in gorgeous HD quality. There is full and close-up views of all five tanks in addition to three audio tracks; natural bubbles, seascape and the classics of Beethoven, Vivaldi, Chopin and Mozart.
Exotic Saltwater Aquarium Blu-ray Disc is available from www.hdscape.com and www.dvdinternational.com for $24.95.
§ Ultimate Pandas: Educational and entertaining, this DVD is a wonderful gift for children and animal-lovers! Taking place on China’s peaceful Wolong Nature Reserve, this DVD emphasizes the importance of providing Pandas with a safe and monitored home. DVD International brings never-before-seen video of four rare panda cubs to millions of adoring panda fans of all ages. Created by Mill Reef Productions in association with the children’s education nonprofit, GLOBIO, Ultimate Pandas takes viewers to watch the adventures and interactions of the rambunctious cubs in real time.
The disc’s bonus features include three alternative Panda Guide soundtracks for younger kids, older kids, and adults; five original panda music videos by Juri Panda Jones in Dolby Surround with sing-along subtitles; and 19 original panda paintings by Laurie Smith.
In addition to 65 minutes of “You Are There” style panda watching and an easy-access section of cutest panda moments, “Ultimate Pandas” also includes 19 title screens featuring original panda paintings by Laurie Smith, and five panda music videos written and performed by Juri Panda Jones. Juri’s middle name really is “Panda,” and one of the music videos included on the DVD is the title track of her CD, “Panda Bear Hug.”
Ultimate Pandas DVD, bundled with an adorable 10” plush panda, is $29.95. It is available to purchase online at www.ultimatepandas.com.
§ Bible On DVD: Give the gift of the Bible On DVD this holiday season and your family and friends will be able to see and hear God’s Word with the Bible study tool that is used by millions. The Bible on DVD features the entire Old and New Testament with on-screen scripture synchronized with the audio narration, as well as a Holy Land Tour photo presentation. The Bible On DVD collection features award-winning narrators, such as Stephen Johnston, Max McLean, and Alexander Scourby whose inspired readings make the scripture come alive. Available translations include: King James Version, New King James Version®, New Living Translation®, New International Version®, The Message®, New American Standard Bible®, and Reina-Valera Revised 1960.
Each Bible On DVD features over 70 hours of audio narration of the complete New and Old Testament text in Dolby® Digital Stereo Audio. Handy interactive menus enhance enjoyment and bible study by allowing direct access to any book or chapter. Viewers will appreciate the synchronized graphics and text showing every verse.
The Bible On DVD is available at Wal-Mart, Barnes & Noble, Borders, Amazon and Christian bookstores everywhere at a suggested retail price of $29.95. All versions are also available from www.biblesondvd.com.
§ Digital Video Essentials: HD Basics: Benefit HDTV novices and aficionados alike this holiday season with Digital Video Essentials: HD Basics. HD Basics has been created by Joe Kane, one of this country’s leading HD experts, designers and consultants. The comprehensive disc provides easy-to-use calibration tests and setup instructions for getting the most out of your HDTV set and offers valuable background information on today’s high definition systems.
“Setting Up My HDTV” section includes six essential calibration test patterns that can dramatically improve a high definition image in less than 25 minutes. Simple audio instructions allow the user to follow along until the optimal settings are achieved. The “Advanced Video Test Patterns” section includes many of the test patterns found in the Professional version of DVE while other parts of the program contain a trove of background materials on how HDTV works. Also new to the DVE line of programs, you’ll find an audio commentary track recorded by Joe Kane, describing what to look for in the demonstration materials, and Allen Daviau, (cinematographer for E.T., Empire of the Sun, and more), on color grading film for high definition presentation. DVE: HD Basics includes a tri-color optical filter for use with the included test patterns. Due, in part, to the advanced menu features, HD Basics does not contain a standard definition side
DVE: HD Basics is currently available and can be purchased at www.dvdinternational.com/dve for $29.95.
About DVD International
DVD International is a DVD Acquisition and Development Group, Inc. company that focuses on the creation of unique content that pushes the boundaries of traditional home video. From Joe Kane's Digital Video Essentials, the premier home theater system calibration program, to HDScape high definition scenic content, and the hugely popular BiblesOnDVD line, DVD International is redefining how people use their home theater systems in their daily lives.
Founded in 1996 by home video entrepreneur David Goodman, the company is comprised of four divisions: DVD International, HDScape, BiblesOnDVD, and DVD Bookshelf.
DVD International is known for its innovation in the “ambient art” and special interest genres. With programs such as The Complete Aquarium Collection, StarGaze and this year’s milestone release of Digital Video Essentials: HD Basics, David and DVD International have helped to define and expand the boundaries of the DVD format. In fact, DVD International created the first "made for DVD" title in the United States.
HDScape is DVD International’s new HD imprint, and it has seen the company return to its videophile roots. With new products geared to the Blu-ray disc format, DVD International has again taken the lead in producing world class ambient art content under the new HDScape brand. From the Exotic Saltwater Aquarium, Antarctica Dreaming, and to Visions of the Sea: Explorations, HDScape has established itself as a first-mover in the growing HD video business.
BiblesOnDVD presents effective, entertaining programs for bringing Bible learning to life. Featured titles create on-screen, dramatized video versions of the bible, synchronized with audio narration provided by the world’s leading Bible narrators including Stephen Johnston, Max McLean, Alexander Scourby and Samuel Montoya. Titles include: New International Version Listener’s Bible On DVD® Old and New Testament; The Message®; New Living Translation® Old and New Testament; New King James Version® Old and New Testament; Bible Challenge on DVD; the King James Version Old & New Testament narrated by Alexander Scourby; the Growing Reader Series; and the Reina-Valera 1960 version, narrated by Samuel Montoya.
DVD Bookshelf is the new “books-on-DVD” division that is dedicated to bringing books from all genres to the DVD format, with audio narration synchronized with on-screen text.
If you would no longer like to receive emails from HWH regarding client products and services, please reply to this email with "REMOVE" in the subject line.
Wednesday, September 3, 2008
Rule #2: Have some knowledge of the media outlets you're sending your PR to
Is Jerry Seinfeld so hard up for cash? Did he blow it all on fancy cars?
Probably not, but this publicist probably bought a list of media people and just hit the "Send to All" button.
Would you send a release about Black History Month to the Aryan Nation's Radio Network? No...
Would you send a release about chicken recipes to Vegan's Weekly?
If you're Meredith Turner you do!
The Seinfeld Campus Tour is hitting Chicago on September 16-18, and we’d love to have you participate by:
1) Running an on-air Seinfeld trivia contest
2) Broadcasting live from the bus
3) Interviewing Larry Thomas, the actor who portrayed the “Soup Nazi”
We have Seinfeld season DVD box-sets (various seasons) and other great Seinfeld merchandise to offer as prizes. If “Nth caller” contests or other styles of on-air promotions suit your format better than trivia contests, that works great, too. We just want you to participate!
The Seinfeld Campus Tour is a 26-city, 10,000 mile cross-country road trip in a 60-foot long Seinfeld branded, bio-diesel fueled bus designed to integrate the show directly into the digital, on-the-move, multi-tasking lifestyle of college students and members of the 70 million plus millennial demographic. For your convenience, I’ve included more details below.
With tons of activities, priceless props from the show and a larger-than-life “Seinfeld Experience” bus, this is one spectacle you will not want to miss!
I look forward to hearing your thoughts. Please feel free to give me a call at 212.255.8455 to discuss further.
All the best,
Meredith
ABOUT THE SEINFELD CAMPUS TOUR
This Fall, the Seinfeld Campus Tour hits the road in Orlando, logging over 10,000 miles with pit stops at college campuses and national and local retail outlets in top 50 metropolitan markets, and wrapping up in Cincinnati on October 31, 2008. During this pioneering cross-country tour, the Seinfeld experience will target the 70 million-strong millennial generation, distributing over 1,000 pounds of black & white cookies, Snickers and Twix in a three month period.
Tour Stops
Cities include New York, Los Angeles, Chicago, Philadelphia, San Francisco, Washington, DC, Boston, Atlanta, Detroit, Phoenix, Orlando, Minneapolis, Cleveland and more (check www.seinfeld.com for more details)
Colleges include New York University, UCLA, Boston College, Ohio State, University of Michigan, Arizona State and UC Berkeley
Best Buy retailers and local college-focused retail stores across the nation
Bus Interior
A mini-museum of such Seinfeld treasures as original costumes and propos from iconic episodes, an original script, and an Emmy® Award
TV screens displaying a presentation featuring the most iconic moments from the show
A “Scene It? Lounge” featuring two TVs where consumers can sample the DVD game debuting nationwide this fall
Bins of Seinfeld foods such as Twix, Snapple, black & white cookies, Snickers and Diet Dr. Pepper
A Kramer’s Yogurt Bar featuring non-fat frozen yogurt
Three laptops to explore Seinfeld MySpace, Seinfeld Facebook and the Seinfeld web site which links to the TOUR and all STATION sites
A wall of Seinfeld framed production and gallery stills with behind-the-scenes captions
Bus Exterior
A "video testimonial booth" where attendees can shoot their own user-generated content, such as character impressions, favorite Seinfeld episodes and real-life Seinfeld moments.
60 foot-long, bio-diesel fueled bus
Three Seinfeld branded tent-tops and three interactive laptop kiosks where consumers can explore everything Seinfeld
The Monk’s Diner Plate Toss where attendees throw a Seinfeld frisbee through slots in the wall to win prizes
The Marine Biologist Hole-in-One where attendees attempt to putt a golf ball into the whale’s blowhole to win a SONY digital camera
Giveaways
Sony Video Walkman, Sony Cyber-shot digital cameras, USB bracelets, T-Shirts, hats, door hangers and digital take-aways ... and other Seinfeld branded promotional items
“Do Something with Seinfeld”
DoSomething.org and Sony Pictures Television are launching a national canned food drive entitled “DO SOMETHING with SEINFELD” to encourage young people to take action in their communities, on their college campuses and with their friends. During the Seinfeld Campus Tour, food will be collected on various campuses and delivered to foodbanks across the nation. DoSomething is one of the largest national organizations for young people and social change, and in 2007, they reached over 11 million young people, age 25 and under. For more information, go to www.dosomething.org or www.seinfeld.com.
Probably not, but this publicist probably bought a list of media people and just hit the "Send to All" button.
Would you send a release about Black History Month to the Aryan Nation's Radio Network? No...
Would you send a release about chicken recipes to Vegan's Weekly?
If you're Meredith Turner you do!
The Seinfeld Campus Tour is hitting Chicago on September 16-18, and we’d love to have you participate by:
1) Running an on-air Seinfeld trivia contest
2) Broadcasting live from the bus
3) Interviewing Larry Thomas, the actor who portrayed the “Soup Nazi”
We have Seinfeld season DVD box-sets (various seasons) and other great Seinfeld merchandise to offer as prizes. If “Nth caller” contests or other styles of on-air promotions suit your format better than trivia contests, that works great, too. We just want you to participate!
The Seinfeld Campus Tour is a 26-city, 10,000 mile cross-country road trip in a 60-foot long Seinfeld branded, bio-diesel fueled bus designed to integrate the show directly into the digital, on-the-move, multi-tasking lifestyle of college students and members of the 70 million plus millennial demographic. For your convenience, I’ve included more details below.
With tons of activities, priceless props from the show and a larger-than-life “Seinfeld Experience” bus, this is one spectacle you will not want to miss!
I look forward to hearing your thoughts. Please feel free to give me a call at 212.255.8455 to discuss further.
All the best,
Meredith
ABOUT THE SEINFELD CAMPUS TOUR
This Fall, the Seinfeld Campus Tour hits the road in Orlando, logging over 10,000 miles with pit stops at college campuses and national and local retail outlets in top 50 metropolitan markets, and wrapping up in Cincinnati on October 31, 2008. During this pioneering cross-country tour, the Seinfeld experience will target the 70 million-strong millennial generation, distributing over 1,000 pounds of black & white cookies, Snickers and Twix in a three month period.
Tour Stops
Cities include New York, Los Angeles, Chicago, Philadelphia, San Francisco, Washington, DC, Boston, Atlanta, Detroit, Phoenix, Orlando, Minneapolis, Cleveland and more (check www.seinfeld.com for more details)
Colleges include New York University, UCLA, Boston College, Ohio State, University of Michigan, Arizona State and UC Berkeley
Best Buy retailers and local college-focused retail stores across the nation
Bus Interior
A mini-museum of such Seinfeld treasures as original costumes and propos from iconic episodes, an original script, and an Emmy® Award
TV screens displaying a presentation featuring the most iconic moments from the show
A “Scene It? Lounge” featuring two TVs where consumers can sample the DVD game debuting nationwide this fall
Bins of Seinfeld foods such as Twix, Snapple, black & white cookies, Snickers and Diet Dr. Pepper
A Kramer’s Yogurt Bar featuring non-fat frozen yogurt
Three laptops to explore Seinfeld MySpace, Seinfeld Facebook and the Seinfeld web site which links to the TOUR and all STATION sites
A wall of Seinfeld framed production and gallery stills with behind-the-scenes captions
Bus Exterior
A "video testimonial booth" where attendees can shoot their own user-generated content, such as character impressions, favorite Seinfeld episodes and real-life Seinfeld moments.
60 foot-long, bio-diesel fueled bus
Three Seinfeld branded tent-tops and three interactive laptop kiosks where consumers can explore everything Seinfeld
The Monk’s Diner Plate Toss where attendees throw a Seinfeld frisbee through slots in the wall to win prizes
The Marine Biologist Hole-in-One where attendees attempt to putt a golf ball into the whale’s blowhole to win a SONY digital camera
Giveaways
Sony Video Walkman, Sony Cyber-shot digital cameras, USB bracelets, T-Shirts, hats, door hangers and digital take-aways ... and other Seinfeld branded promotional items
“Do Something with Seinfeld”
DoSomething.org and Sony Pictures Television are launching a national canned food drive entitled “DO SOMETHING with SEINFELD” to encourage young people to take action in their communities, on their college campuses and with their friends. During the Seinfeld Campus Tour, food will be collected on various campuses and delivered to foodbanks across the nation. DoSomething is one of the largest national organizations for young people and social change, and in 2007, they reached over 11 million young people, age 25 and under. For more information, go to www.dosomething.org or www.seinfeld.com.
Rule #1: Not Everything that happens is Newsorthy
This is the Press Release that inspired this blog: essentially she is telling you that her client wrote a smeary post about Jerry Orbach, and his son replied to her blog.
Possible headlines: "Son of famous person comments on blog!"
"Briscoe Junior fights back!"
MEDIA ALERT
SON OF LATE JERRY ORBACH WANTS
HIS OWN “LAW & ORDER”!
CHRIS ORBACH POSTS RESPONSE
ON WWW.FIRSTWIVESWORLD.COM
SETS RECORD STRAIGHT RE: HIS LATE FATHER’S
WILL AND HIS STEP MOTHER’S ACTIONS
Speak to Firstwivesworld.com’s Jill Brooke about her article
that incited the “Law & Order” star’s son to fight back on Firstwivesworld.com.
WHAT: www.firstwivesworld.com Editor-in-Chief Jill Brooke’s article, “Jerry Orbach’s Ungrateful Son Attacks Step Mother” has invoked the retort of the “ungrateful son” himself: Chris Orbach.
In a post on the premiere site for divorced women, Chris responded to Brooke’s article, which stands by the step mother and her actions executing the will. He voices why the media has portrayed him incorrectly, stating “I accepted it. I even signed a ‘waiver of process’ legally guaranteeing her that I wouldn't contest the will. But just because you accept something doesn't mean you have to like it.”
Through Jill’s article and Chris’ response, we learn more about the Jerry Orbach estate case than ever before. More importantly, we learn just how sensitive such blended family issues are and how they often spin out of control.
Jill Brooke, Editor-in-Chief at www.firstwivesworld.com, the first online community devoted to women transitioning through divorce, speaks candidly on Chris’ response, her own issues that she’s faced being a step mother and how possibly this whole mess could have been avoided.
WHO: Interviews are available with:
Jill Brooke, Editor-in-Chief, FirstWivesWorld
Jill Brooke is editor in chief of FirstWivesWorld.com, a site that helps women contemplating, navigating or moving on from divorce heal through self-love, smarts and humor. She has been a contributor to CBS" The Early Show and a former on-air CNN correspondent. Her work has appeared in the New York Times, Forbes FYI, Chicago Tribune, Harper's Bazaar and New York magazine. She has also been the editor in chief of Avenue and Travel Savvy magazines and written columns for AdWeek, Metropolitan Home as well as such rivals as the New York Post and The New York Daily News while miraculously keeping on good terms with both papers. Her skill in diplomacy is why she is an expert on divorce, as well as the fact she is a stepfamily certified coach.
TO BOOK: Contact: Chrissy Carney
HWH PR/New Media
212-355-5049 x117
610-368-8480 (cell)
ccarney@hwhpr.com
WHY: www.firstwivesworld.com is a first-of-its-kind online community where a new generation of women can connect, share and be inspired. No matter your age or stage of divorce, whether you're contemplating it, navigating it or moving beyond it, firstwivesworld.com is a place where you can interact with and support one another. The ever-evolving social website offers community, cutting-edge information, and relevant video programming. It is an all-encompassing destination for millions of divorced women, where they can effectively explore what the world has to offer them.
Possible headlines: "Son of famous person comments on blog!"
"Briscoe Junior fights back!"
MEDIA ALERT
SON OF LATE JERRY ORBACH WANTS
HIS OWN “LAW & ORDER”!
CHRIS ORBACH POSTS RESPONSE
ON WWW.FIRSTWIVESWORLD.COM
SETS RECORD STRAIGHT RE: HIS LATE FATHER’S
WILL AND HIS STEP MOTHER’S ACTIONS
Speak to Firstwivesworld.com’s Jill Brooke about her article
that incited the “Law & Order” star’s son to fight back on Firstwivesworld.com.
WHAT: www.firstwivesworld.com Editor-in-Chief Jill Brooke’s article, “Jerry Orbach’s Ungrateful Son Attacks Step Mother” has invoked the retort of the “ungrateful son” himself: Chris Orbach.
In a post on the premiere site for divorced women, Chris responded to Brooke’s article, which stands by the step mother and her actions executing the will. He voices why the media has portrayed him incorrectly, stating “I accepted it. I even signed a ‘waiver of process’ legally guaranteeing her that I wouldn't contest the will. But just because you accept something doesn't mean you have to like it.”
Through Jill’s article and Chris’ response, we learn more about the Jerry Orbach estate case than ever before. More importantly, we learn just how sensitive such blended family issues are and how they often spin out of control.
Jill Brooke, Editor-in-Chief at www.firstwivesworld.com, the first online community devoted to women transitioning through divorce, speaks candidly on Chris’ response, her own issues that she’s faced being a step mother and how possibly this whole mess could have been avoided.
WHO: Interviews are available with:
Jill Brooke, Editor-in-Chief, FirstWivesWorld
Jill Brooke is editor in chief of FirstWivesWorld.com, a site that helps women contemplating, navigating or moving on from divorce heal through self-love, smarts and humor. She has been a contributor to CBS" The Early Show and a former on-air CNN correspondent. Her work has appeared in the New York Times, Forbes FYI, Chicago Tribune, Harper's Bazaar and New York magazine. She has also been the editor in chief of Avenue and Travel Savvy magazines and written columns for AdWeek, Metropolitan Home as well as such rivals as the New York Post and The New York Daily News while miraculously keeping on good terms with both papers. Her skill in diplomacy is why she is an expert on divorce, as well as the fact she is a stepfamily certified coach.
TO BOOK: Contact: Chrissy Carney
HWH PR/New Media
212-355-5049 x117
610-368-8480 (cell)
ccarney@hwhpr.com
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