Monday, September 22, 2008

I probably shouldn't draw this out any longer, right?

Got this miserable press release from Valerie pitching an "expert" in identity theft:

The five most fashionable ways an ID thief steals your identity or clones you — goes through your garbage, eavesdrops at ATM machines to steal credit card numbers, college students not shredding pre-approved credit card letters, impersonators that pose as salespeople with bogus companies to steal your credit cards, and targeting seniors (door to door selling).

I can offer victims and an ID theft expert to tell you how to be more savvy. Do ID theft prevention companies, such as LifeLock, really work?


And so i write back:
" Hi Valerie, interesting topic. Can you tell me why you think this fits on our show?"

And she replies:
Thanks for getting back to me. With identity theft being such a hot topic right now, I think your listeners can really benefit from what Chris Harris, President and CEO of One You Security, has to say. Chris can inform the audience of the most common ways that identities are being stolen today as well as offer tips on how it can be prevented.

Please let me know if you would be interested in booking Chris.

So i hit her back with:
"Again, i know it's a hot topic, but we have a very specific editorial mission and i'm not sure how this might fit in...what do you think?"

and she writes a big paragraph linking to a lot of local stories about identity theft.

The question: I want to write the following:

Dear Valerie
I can't shake this nagging suspicion that you're not terribly familiar with our program. Would Chris be comfortable fitting his expertise into the type of subject we tend to cover?

But i probably shouldn't...right?

No comments: