Rule #2: Have some knowledge of the media outlets you're sending your PR to

Is Jerry Seinfeld so hard up for cash? Did he blow it all on fancy cars?

Probably not, but this publicist probably bought a list of media people and just hit the "Send to All" button.

Would you send a release about Black History Month to the Aryan Nation's Radio Network? No...

Would you send a release about chicken recipes to Vegan's Weekly?

If you're Meredith Turner you do!




The Seinfeld Campus Tour is hitting Chicago on September 16-18, and we’d love to have you participate by:

1) Running an on-air Seinfeld trivia contest
2) Broadcasting live from the bus
3) Interviewing Larry Thomas, the actor who portrayed the “Soup Nazi”

We have Seinfeld season DVD box-sets (various seasons) and other great Seinfeld merchandise to offer as prizes. If “Nth caller” contests or other styles of on-air promotions suit your format better than trivia contests, that works great, too. We just want you to participate!

The Seinfeld Campus Tour is a 26-city, 10,000 mile cross-country road trip in a 60-foot long Seinfeld branded, bio-diesel fueled bus designed to integrate the show directly into the digital, on-the-move, multi-tasking lifestyle of college students and members of the 70 million plus millennial demographic. For your convenience, I’ve included more details below.

With tons of activities, priceless props from the show and a larger-than-life “Seinfeld Experience” bus, this is one spectacle you will not want to miss!

I look forward to hearing your thoughts. Please feel free to give me a call at 212.255.8455 to discuss further.

All the best,
Meredith


ABOUT THE SEINFELD CAMPUS TOUR

This Fall, the Seinfeld Campus Tour hits the road in Orlando, logging over 10,000 miles with pit stops at college campuses and national and local retail outlets in top 50 metropolitan markets, and wrapping up in Cincinnati on October 31, 2008. During this pioneering cross-country tour, the Seinfeld experience will target the 70 million-strong millennial generation, distributing over 1,000 pounds of black & white cookies, Snickers and Twix in a three month period.

Tour Stops
Cities include New York, Los Angeles, Chicago, Philadelphia, San Francisco, Washington, DC, Boston, Atlanta, Detroit, Phoenix, Orlando, Minneapolis, Cleveland and more (check www.seinfeld.com for more details)
Colleges include New York University, UCLA, Boston College, Ohio State, University of Michigan, Arizona State and UC Berkeley
Best Buy retailers and local college-focused retail stores across the nation

Bus Interior
A mini-museum of such Seinfeld treasures as original costumes and propos from iconic episodes, an original script, and an Emmy® Award
TV screens displaying a presentation featuring the most iconic moments from the show
A “Scene It? Lounge” featuring two TVs where consumers can sample the DVD game debuting nationwide this fall
Bins of Seinfeld foods such as Twix, Snapple, black & white cookies, Snickers and Diet Dr. Pepper
A Kramer’s Yogurt Bar featuring non-fat frozen yogurt
Three laptops to explore Seinfeld MySpace, Seinfeld Facebook and the Seinfeld web site which links to the TOUR and all STATION sites
A wall of Seinfeld framed production and gallery stills with behind-the-scenes captions

Bus Exterior
A "video testimonial booth" where attendees can shoot their own user-generated content, such as character impressions, favorite Seinfeld episodes and real-life Seinfeld moments.
60 foot-long, bio-diesel fueled bus
Three Seinfeld branded tent-tops and three interactive laptop kiosks where consumers can explore everything Seinfeld
The Monk’s Diner Plate Toss where attendees throw a Seinfeld frisbee through slots in the wall to win prizes
The Marine Biologist Hole-in-One where attendees attempt to putt a golf ball into the whale’s blowhole to win a SONY digital camera

Giveaways
Sony Video Walkman, Sony Cyber-shot digital cameras, USB bracelets, T-Shirts, hats, door hangers and digital take-aways ... and other Seinfeld branded promotional items

“Do Something with Seinfeld”
DoSomething.org and Sony Pictures Television are launching a national canned food drive entitled “DO SOMETHING with SEINFELD” to encourage young people to take action in their communities, on their college campuses and with their friends. During the Seinfeld Campus Tour, food will be collected on various campuses and delivered to foodbanks across the nation. DoSomething is one of the largest national organizations for young people and social change, and in 2007, they reached over 11 million young people, age 25 and under. For more information, go to www.dosomething.org or www.seinfeld.com.