A variation on rule #1

In my opinion, very few product launches deserve full on press coverage.

Medical breakthrough? Of course.

An electric car? Sure.

Apple's latest product...maybe.

Exotic Salt Water Aquarium blu-ray disc? Are you f-in' kidding me?




PRESS RELEASE
FOR IMMEDIATE RELEASE

CONTACT: Jayme Schwartz September 5, 2008
HWH PR/New Media
Phone: (212) 355-5049 (x 128)
Fax: (212) 593-0065
E-Mail: jaymes@hwhpr.com

PLEASE EVERYONE ON YOUR HOLIDAY LIST WITH DVD’S THAT INFORM AND INSPIRE

Whether You Are Looking For A Gift For Someone Who Loves Technology, Animals, Music Or Inspirational Verse, DVD International Has Something For Everyone

Fairfield, NJ – This year, brighten your loved ones’ holiday season with an array of informative and inspirational DVDs from DVD International. Your friends and family will be delighted with DVDs that provide them hours of great entertainment. A few of the perfect DVDs to stuff stockings with this holiday season include:

§ Johnny Cash: Chapter & Verse Bible On DVD and Gospel Music CD (Two-Disc Set): Bring joy to the Gospel music-lovers in your life this holiday season with Johnny Cash: Chapter & Verse. This is an inspirational DVD/CD set featuring music and narration from one of America’s greatest singers and storytellers. This exclusive collection is the first ever to feature Cash’s narration of the New King James Version® New Testament on DVD and a CD of 14 of Cash’s most beloved Gospel Hits. The new set features over 19 hours of Johnny Cash's narration of the New King James Version® New Testament on DVD with on-screen text synchronized to the Dolby® Digital Stereo Audio. Handy interactive menus enhance enjoyment and bible study by allowing direct access to any book or chapter and viewers will appreciate the synchronized graphics and text.

The DVDs special features include "Walking the Bible," a Holy Land Photo Tour. It also includes an introduction by John Carter Cash, Johnny Cash's son, who played an integral role in this very special project.

The CD offers music fans a unique look at Johnny Cash's gospel music legacy in a collection that is not available anywhere else. The 14 songs include favorites such as, The Miracle Man, Precious Memories, Wings In The Morning, and The Greatest Cowboy Of Them All.

Johnny Cash: Chapter & Verse will be available from www.biblesondvd.com on October 28, 2008 at a suggested retail price of $29.95.

· Exotic Saltwater Aquarium Blu-ray Disc: Your friends and family will fall in love with HDScape’s Exotic Saltwater Aquarium. The HDScape Aquarium was shot in stunning High Definition video creating the ultimate HD Aquarium experience. It transforms your TV into a virtual fish tank - swimming with exotic fish and creatures of the deep sea. The Blu-ray disc has five unique tanks; Classic, Living Reef, Predator, Shark and Nautilus- all captured in gorgeous HD quality. There is full and close-up views of all five tanks in addition to three audio tracks; natural bubbles, seascape and the classics of Beethoven, Vivaldi, Chopin and Mozart.

Exotic Saltwater Aquarium Blu-ray Disc is available from www.hdscape.com and www.dvdinternational.com for $24.95.

§ Ultimate Pandas: Educational and entertaining, this DVD is a wonderful gift for children and animal-lovers! Taking place on China’s peaceful Wolong Nature Reserve, this DVD emphasizes the importance of providing Pandas with a safe and monitored home. DVD International brings never-before-seen video of four rare panda cubs to millions of adoring panda fans of all ages. Created by Mill Reef Productions in association with the children’s education nonprofit, GLOBIO, Ultimate Pandas takes viewers to watch the adventures and interactions of the rambunctious cubs in real time.

The disc’s bonus features include three alternative Panda Guide soundtracks for younger kids, older kids, and adults; five original panda music videos by Juri Panda Jones in Dolby Surround with sing-along subtitles; and 19 original panda paintings by Laurie Smith.

In addition to 65 minutes of “You Are There” style panda watching and an easy-access section of cutest panda moments, “Ultimate Pandas” also includes 19 title screens featuring original panda paintings by Laurie Smith, and five panda music videos written and performed by Juri Panda Jones. Juri’s middle name really is “Panda,” and one of the music videos included on the DVD is the title track of her CD, “Panda Bear Hug.”

Ultimate Pandas DVD, bundled with an adorable 10” plush panda, is $29.95. It is available to purchase online at www.ultimatepandas.com.

§ Bible On DVD: Give the gift of the Bible On DVD this holiday season and your family and friends will be able to see and hear God’s Word with the Bible study tool that is used by millions. The Bible on DVD features the entire Old and New Testament with on-screen scripture synchronized with the audio narration, as well as a Holy Land Tour photo presentation. The Bible On DVD collection features award-winning narrators, such as Stephen Johnston, Max McLean, and Alexander Scourby whose inspired readings make the scripture come alive. Available translations include: King James Version, New King James Version®, New Living Translation®, New International Version®, The Message®, New American Standard Bible®, and Reina-Valera Revised 1960.

Each Bible On DVD features over 70 hours of audio narration of the complete New and Old Testament text in Dolby® Digital Stereo Audio. Handy interactive menus enhance enjoyment and bible study by allowing direct access to any book or chapter. Viewers will appreciate the synchronized graphics and text showing every verse.

The Bible On DVD is available at Wal-Mart, Barnes & Noble, Borders, Amazon and Christian bookstores everywhere at a suggested retail price of $29.95. All versions are also available from www.biblesondvd.com.

§ Digital Video Essentials: HD Basics: Benefit HDTV novices and aficionados alike this holiday season with Digital Video Essentials: HD Basics. HD Basics has been created by Joe Kane, one of this country’s leading HD experts, designers and consultants. The comprehensive disc provides easy-to-use calibration tests and setup instructions for getting the most out of your HDTV set and offers valuable background information on today’s high definition systems.

“Setting Up My HDTV” section includes six essential calibration test patterns that can dramatically improve a high definition image in less than 25 minutes. Simple audio instructions allow the user to follow along until the optimal settings are achieved. The “Advanced Video Test Patterns” section includes many of the test patterns found in the Professional version of DVE while other parts of the program contain a trove of background materials on how HDTV works. Also new to the DVE line of programs, you’ll find an audio commentary track recorded by Joe Kane, describing what to look for in the demonstration materials, and Allen Daviau, (cinematographer for E.T., Empire of the Sun, and more), on color grading film for high definition presentation. DVE: HD Basics includes a tri-color optical filter for use with the included test patterns. Due, in part, to the advanced menu features, HD Basics does not contain a standard definition side

DVE: HD Basics is currently available and can be purchased at www.dvdinternational.com/dve for $29.95.


About DVD International
DVD International is a DVD Acquisition and Development Group, Inc. company that focuses on the creation of unique content that pushes the boundaries of traditional home video. From Joe Kane's Digital Video Essentials, the premier home theater system calibration program, to HDScape high definition scenic content, and the hugely popular BiblesOnDVD line, DVD International is redefining how people use their home theater systems in their daily lives.

Founded in 1996 by home video entrepreneur David Goodman, the company is comprised of four divisions: DVD International, HDScape, BiblesOnDVD, and DVD Bookshelf.

DVD International is known for its innovation in the “ambient art” and special interest genres. With programs such as The Complete Aquarium Collection, StarGaze and this year’s milestone release of Digital Video Essentials: HD Basics, David and DVD International have helped to define and expand the boundaries of the DVD format. In fact, DVD International created the first "made for DVD" title in the United States.

HDScape is DVD International’s new HD imprint, and it has seen the company return to its videophile roots. With new products geared to the Blu-ray disc format, DVD International has again taken the lead in producing world class ambient art content under the new HDScape brand. From the Exotic Saltwater Aquarium, Antarctica Dreaming, and to Visions of the Sea: Explorations, HDScape has established itself as a first-mover in the growing HD video business.

BiblesOnDVD presents effective, entertaining programs for bringing Bible learning to life. Featured titles create on-screen, dramatized video versions of the bible, synchronized with audio narration provided by the world’s leading Bible narrators including Stephen Johnston, Max McLean, Alexander Scourby and Samuel Montoya. Titles include: New International Version Listener’s Bible On DVD® Old and New Testament; The Message®; New Living Translation® Old and New Testament; New King James Version® Old and New Testament; Bible Challenge on DVD; the King James Version Old & New Testament narrated by Alexander Scourby; the Growing Reader Series; and the Reina-Valera 1960 version, narrated by Samuel Montoya.

DVD Bookshelf is the new “books-on-DVD” division that is dedicated to bringing books from all genres to the DVD format, with audio narration synchronized with on-screen text.

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